Brand & Content Strategist

This is not a content creation role. This is a content operations and strategy role responsible for running a high-volume, multi-brand content engine across the Darey.io ecosystem.

You will own the end-to-end content machine from strategy to production, distribution, and performance ensuring that all brands show up consistently, clearly, and at scale.

You are not here to “post content.”  You are here to build, run, and optimize a system that drives growth.

About the Ecosystem

You will be responsible for content across three interconnected brands:

Darey.io (Tech Education)

• Focus: Tech career transformation 
• Goal: Drive learner acquisition 
• Content Angle: Transformation stories, career pathways, job outcomes 

Xterns.ai (Work Experience Platform)

• Focus: Talent placement & work experience 
• Goal: Attract talent + build employer trust 
• Content Angle: Proof of work, real-world experience, hiring success 

Dare (Founder Brand)

• Focus: Thought leadership & trust building 
• Goal: Build credibility across the ecosystem 
• Content Angle: Insights, storytelling, tech career guidance 

Key Responsibilities

1. Content Strategy & Brand Positioning

• Own and evolve the content strategy across all brands 
• Develop monthly content calendars aligned with campaigns and growth goals 
• Maintain consistent brand voice across platforms 
• Write or oversee founder-led content (especially LinkedIn) 
• Translate business goals into clear content direction 

2. Production & Content Operations

• Plan and execute monthly batch shoot days (3 per month) 
• Create shoot plans, scripts, and content briefs 
• Coordinate videographers and production logistics 
• Oversee post-production workflow (editing, feedback, approvals) 
• Ensure minimum output of 80 videos monthly 

3. Distribution & Platform Management

• Manage publishing across: LinkedIn, YouTube, Instagram, TikTok 
• Schedule content using GoHighLevel (GHL) 
• Set up and manage content automations and funnels 
• Ensure consistency in posting cadence (no gaps) 

4. Content Repurposing System

• Turn long-form content into multiple short-form assets: Shorts/Reels/TikToks, Carousels, Quote graphics, Written posts 
• Build and manage a repeatable repurposing pipeline 
• Maximize content value across platforms 

5. Team Leadership & Coordination:

Manage and supervise: 

• Video Editors 
• Videographers 
• Graphic Designer 
• Assign tasks, track delivery, and maintain quality standards 
• Ensure editors meet weekly output targets 
• Provide structured feedback and performance guidance 

6. Performance Tracking & Optimization

• Track and analyze: 
• Views 
• Engagement rates 
• Follower growth 
• Platform-specific KPIs 
• Produce monthly performance reports 
• Identify winning content and scale it 
• Fix underperforming areas with clear action plans 

The Content Machine You Will Run

• 80 videos per month 
• 3 batch shoot days monthly 
• Multi-platform distribution system 
• Structured repurposing pipeline 
• Automated scheduling via GHL 

This system already exists. 

Your job is to run it, improve it, and never let it break.

Requirements

Experience

• 3–5 years in: Content strategy, Brand communications, Content production or media operations 
• Experience managing multi-platform content at scale 
• Strong exposure to video production workflows 
• Familiarity with African/Nigerian digital audience 

Core Skills

• Strong writing and storytelling ability 
• Content planning and execution 
• Project management (high-volume workflows) 
• Deep understanding of social platforms & algorithms 
• Data-driven decision-making 
• Team management and coordination 

Tools (Advantage)

• GoHighLevel (GHL) 
• Content scheduling tools 
• Basic understanding of video editing workflows 

Mindset (Very Important)

We are not looking for just skill—we are looking for how you think.

• Operator mindset: You execute, not just ideate 
• Ownership: You take responsibility for results 
• Systems thinker: You build repeatable processes 
• High standards: You care about quality and consistency 
• Direct communicator: You say what is working and what isn’t 

Compensation & Benefits

• Salary: 300–350k based on experience
• Performance-based bonus
• Hybrid work structure
• Opportunity to grow into a Head of Content / Content Director role

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