Brand & Communications Manager

Responsibilities:

• Develop, implement, and maintain brand strategies for all company brands, ensuring consistency across visual identity, tone of voice, and customer experience
• Oversee the creation of marketing materials, brand guidelines, and communication toolkits for internal and external use.
• Work closely with cross-functional teams (Operations, Sales, F&B, Spa, Front Office) to align brand positioning with service delivery.
• Manage brand collaborations, sponsorships, and partnerships that enhance brand equity.
• Lead creative ideation and campaigns to strengthen brand awareness in target markets.
• Develop and execute PR strategies that enhance the company’s image and reputation.
• Build and maintain relationships with media, influencers, and strategic partners.
• Draft and oversee press releases, newsletters, and corporate communications.
• Manage crisis communications and ensure the brand’s integrity during sensitive situations.
• Organize media events, brand activations, and press visits to drive positive publicity.
• Oversee all social media platforms, ensuring consistent tone, aesthetics, and engagement strategies.
• Supervise the creation of compelling digital content including visuals, videos, and storytelling campaigns.
• Analyze social and digital performance metrics, providing insights and recommendations for growth.
• Collaborate with digital agencies or internal teams to optimize brand presence online.
• Lead brand marketing campaigns from concept to execution, ensuring timely delivery and measurable ROI.
• Manage advertising initiatives digital, print, and outdoor to achieve marketing goals.
• Oversee photoshoots, video productions, and creative direction for campaigns.
• Coordinate seasonal promotions and special events across multiple brands or properties.
• Supervise and mentor a team of marketing and design professionals (where applicable).
• Manage agency relationships, vendors, and creative partners.
• Develop annual brand budgets and manage expenditures efficiently.

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s degree is an advantage).
• Minimum of 3–5 years’ experience in brand management, marketing, or communications preferably in hospitality, lifestyle, or agency environments.
• Proven experience managing multiple brands or properties simultaneously.
• Strong portfolio demonstrating brand development, storytelling, and campaign execution.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Creative mindset with a strategic approach to problem-solving.
• Ability to thrive in a fast-paced and dynamic environment.