Brand communications & Influencer Relations Lead
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Job summary
The Brand Communications & Influencer Relations Lead plays a pivotal role in shaping and scaling the market presence for RLG Cosmetics. Operating within a hybrid work model based in Abuja, this position bridges creative storytelling with data-driven marketing execution to elevate the brand's footprint in the competitive beauty and skincare sector.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and implement effective brand communication strategies to strengthen brand awareness, visibility, and reputation.
- Lead influencer marketing initiatives by identifying, engaging, and managing relationships with relevant influencers, content creators, and brand ambassadors.
- Develop and execute integrated marketing campaigns across digital, social media, and traditional communication channels.
- Build and maintain strong relationships with media partners, influencers, agencies, and other external stakeholders.
- Oversee the creation of engaging brand content, including social media posts, press releases, campaign materials, and promotional content.
- Ensure consistency in brand messaging, tone of voice, and visual identity across all communication platforms.
- Negotiate influencer partnerships, contracts, deliverables, and campaign budgets to maximise return on investment.
- Monitor influencer campaign performance, engagement rates, reach, and conversions to evaluate effectiveness.
- Collaborate with marketing, creative, and sales teams to align communication strategies with business objectives.
Requirements:
- A minimum of a bachelor’s degree in a related field
- A minimum of 2–3 years of experience working with beauty, skincare, cosmetics, fashion, or FMCG brands.
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