Brand Activation Manager

Responsibilities:

• Plan and execute product sampling, supermarket activations, exhibitions, store openings, roadshows and promotional events
• Develop monthly activation plans for supermarkets, pharmacies, hospitals, gyms, churches and corporate organisations.
• Recruit, train and supervise store promoters, merchandisers and activation teams.
• Ensure products are properly displayed, priced, stocked and promoted at partner outlets.
• Convert product tasting and customer engagement into measurable sales.
• Secure suitable activation spaces and coordinate with retail partners and event organisers.
• Ensure products, branded materials, uniforms, equipment and sampling supplies are available before every activation.
• Educate customers about the benefits and proper use of Shroom Wellness products.
• Collect customer information, feedback and sales leads during activations.
• Monitor promoter attendance, appearance, product knowledge and performance.
• Track activation expenses, product samples, sales and stock movement.
• Prepare reports showing customer reach, leads, sales conversion and return on activation expenditure.
• Work closely with the marketing, sales, retail and production teams.

Requirements:

• Bachelor’s degree or HND in Marketing, Business Administration, Communications or a related field.
• Minimum of three years’ experience in brand activation, experiential marketing, retail marketing or field sales.
• Experience in FMCG, food, beverages, wellness or retail is an advantage.
• Demonstrable experience managing promoters, sampling campaigns and promotional events.
• Strong sales, communication, negotiation and leadership skills.
• Ability to manage budgets, stock, vendors, logistics and multiple locations.
• Must be energetic, organised, commercially minded and comfortable working in the field.
• Must be willing to work on some weekends and public holidays when activations are scheduled.
• Good knowledge of Lagos and the ability to travel between activation locations are essential.

Performance Expectations

The successful candidate will be expected to:

• Deliver all scheduled activations on time and within budget.
• Increase product trials, customer enquiries and sales.
• Achieve agreed sales and customer-conversion targets at each activation.
• Improve product visibility across supermarkets and other partner locations.
• Generate new customers and build a reliable customer database.
• Maintain high standards among promoters and merchandisers.
• Secure new activation and partnership opportunities.
• Provide accurate post-activation reports within 48 hours.