Branding & Marketing Manager
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New
Job summary
IfeanHealth is a leading healthcare organisation committed to improving mobility, independence, and quality of life through prosthetics, orthotics, rehabilitation, and patient-centred care. We are seeking a strategic and creative Branding & Marketing Manager to strengthen our brand presence.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
Brand & Marketing Strategy:
- Develop and implement branding and marketing strategies aligned with organisational goals.
- Strengthen IfeanHealth's market positioning, visibility, and brand reputation.
- Ensure consistent brand identity, messaging, tone, and visual standards across all communication channels.
- Develop and manage marketing campaigns for services, programmes, partnerships, and events.
Digital Marketing & Content:
- Develop strategies to increase brand awareness, audience engagement, enquiries, and conversions.
- Provide direction to Content Creators and oversee the quality and alignment of marketing content.
- Oversee content for social media, website, newsletters, brochures, presentations, campaigns, and other communication materials.
- Monitor digital trends and identify opportunities to improve the organisation's online presence.
Market Research & Communications:
- Conduct market and competitor research to identify trends, customer needs, and growth opportunities.
- Use customer insights to improve marketing strategies, messaging, and campaigns.
- Develop compelling communications around IfeanHealth's services, impact, partnerships, programmes, and achievements.
Requirements:
- Bachelor's degree in Marketing, Mass Communication, Business Administration, Public Relations, Advertising, or a related field.
- Proven experience developing and implementing marketing campaigns and strategies.
- Experience in brand management, digital marketing, and content strategy.
- Experience managing or coordinating creative teams.
Skills & Competencies:
- Strong strategic and creative thinking.
- Excellent written and verbal communication skills.
- Strong understanding of branding, digital marketing, and social media.
- Strong analytical and problem-solving abilities.
- Customer and commercially focused.
- High attention to detail and ability to manage multiple priorities.
- Proficiency in Canva, Meta Business Suite, Google Analytics, and other marketing tools is an advantage.
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