Assistant Sales Manager (ASM)

Responsibilities:

Sales & Revenue Growth

• Achieve company sales targets and drive continuous revenue growth.
• Conduct daily, weekly, and monthly prospecting across all customer segments.
• Manage customer accounts end-to-end to ensure retention and growth.

Strategic Planning & Execution

• Develop and implement sales strategies, projections, and budgets aligned with company goals.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities.
• Create action plans to increase market share and strengthen brand visibility.

Team Leadership & Performance Management

• Lead, motivate, and support the sales team to achieve organizational objectives.
• Provide coaching, guidance, and performance feedback to sales staff.
• Ensure high-level teamwork, accountability, and productivity across the team.

Reporting & Documentation

• Prepare and submit daily, weekly, monthly, quarterly, and annual sales reports.
• Track sales results, KPI performance, and pipeline progress using CRM tools.

Customer & Relationship Management

• Build and maintain strong customer relationships to ensure satisfaction and loyalty.
• Handle onboarding and re-boarding of clients.
• Manage conflict resolution professionally and efficiently.
• Ensure proper documentation and data management on CRM systems.

Supply Chain & Operations Support

• Coordinate supply-chain activities related to sales, logistics, product visibility, and partner compliance.
• Liaise with internal departments to ensure seamless order processing, delivery, and fulfilment.

Additional Responsibilities

• Execute any tasks assigned by the MD/CEO, Head of Sales, or General Manager.
• Travel within and outside Lagos as required for sales operations.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of 4 years’ experience in a sales leadership role.
• Proven track record of meeting or exceeding sales targets.
• MBA or additional sales-related certifications are an added advantage.
• Proficiency in CRM systems and sales automation tools is essential.
• Leadership: Ability to lead, motivate, and manage sales teams effectively.
• Communication: Strong negotiation, verbal, written, and interpersonal communication skills.
• Strategic Thinking: Skilled in developing sales strategies and analyzing market trends.
• Technical Skills: Strong command of CRM tools, Microsoft Excel, PowerPoint, and reporting systems.
• Results-Driven: Demonstrated ability to deliver high performance with minimal supervision.
• Adaptability: Comfortable working in a fast-paced and dynamic environment.
• Mobility: Willingness to travel frequently for sales operations.
• Valid driver’s license.
• Basic understanding of prevalent local languages is an added advantage.