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Area Sales Manager (Benin)

Cubana FMCG Ltd


Retail, Fashion & FMCG NGN 250,000 - 400,000
Easy Apply
1 month ago

Job Summary

We are looking to hire a suitable candidate to fill this position

  • Minimum Qualification : HND
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements


  • Develop sales strategies and tactics to achieve sales targets and increase market share within the assigned area.
  • Ensure effective coverage of the area and identify expansion opportunities.
  • Identify and build relationships with key stakeholders by understanding their needs and addressing their concerns.
  • Create sales reports, projection, and budgets.
  • Conduct market research and analysis to identify new opportunities and develop strategies to stay updated on market trends and customer preferences.
  • Manage promotional campaigns and activations.
  • Execute the sales and marketing plan for the territory as agreed with the Branch Manager. 
  • Monitor Distributors' turnover and stocks on a weekly basis and ensure that the various SKUs are available and that the Distributors meet their monthly targets. 
  • Responsible for Distributor management and effective use of allocated resources. 
  • Liaising with management and customers for effective delivery of our products.


  • Minimum academic qualification of HND 
  • 3 - 5 years' experience in similar role; preferably in FMCG industry.
  • Territory Management Skills customer/outlet mapping, call/route plan, volume planning, NND, Market Analysis.
  • Proficiency in building and maintaining strong customer relationship.
  • Must possess good analytical and computing skills.
  • Proficiency in information tracking, sales analytics, and power point presentation.
  • Decision-making and demonstrating self-confidence.
  • Ability to use smartphone and tech-savvy.


Remuneration: NGN
250,000 - 400,000 net

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