Responsibilities:

Social Media Strategy:

Develop and implement a monthly social media strategy aligned with Arabella’s business and marketing objectives.
Create and maintain a monthly content calendar across all social media platforms.
Identify relevant trends, topics, campaigns, and opportunities that can increase brand visibility.
Ensure all content reflects Arabella’s premium, professional, warm, and trustworthy brand identity.

Content Creation and Management:

Develop engaging content for Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
Create and coordinate reels, videos, graphics, carousels, stories, educational content, client focused content, and promotional campaigns.
Write compelling captions, headlines, calls to action, and promotional copy.
Coordinate photography and video content with the relevant internal teams.
Repurpose existing content into different formats to maximize its value and reach.
Maintain an organized library of photos, videos, graphics, and other digital assets.

Brand Promotion:

Promote Arabella’s key services, including women’s health, wellness programs, fitness, healthy nutrition, corporate wellness, events, and other offerings.
Communicate Arabella’s unique value proposition and differentiate the brand from competitors.
Highlight doctors, specialists, trainers, staff, facilities, programs, events, and client experiences where appropriate.
Develop campaigns that increase awareness, enquiries, bookings, and service uptake.

Community Management:

Monitor and respond to comments, direct messages, enquiries, and mentions promptly and professionally.
Convert social media enquiries into qualified leads and ensure relevant enquiries are properly followed up.
Monitor client feedback and escalate complaints or sensitive healthcare related matters to management when necessary.
Build an active and engaged online community around the Arabella brand.

Lead Generation and Sales Support:

Develop social media campaigns specifically designed to generate leads and drive bookings.
Track enquiries generated through social media and monitor their conversion into consultations, memberships, appointments, or purchases.
Work with the operations and sales teams to improve the conversion of social media leads.
Identify which content and campaigns generate the highest level of enquiries and revenue.

Campaign and Event Marketing:

Plan and execute digital marketing campaigns for Arabella’s health, wellness, fitness, café, and events initiatives.
Promote special offers, health campaigns, workshops, screenings, memberships, challenges, and events.
Create pre-event, live event, and post-event content.
Ensure major campaigns have clear objectives, timelines, content plans, and measurable outcomes.

Analytics and Reporting:

Monitor social media performance and provide monthly performance reports.
Track key metrics including: Reach and impressions, Engagement rate, Follower growth, Content performance, Leads generated, Enquiries, Website or booking traffic, Conversion to sales or bookings
Identify underperforming content and recommend improvements.
Use data and audience insights to continuously improve the social media strategy.

Paid Advertising:

Coordinate and manage approved social media advertising campaigns.
Develop appropriate audiences and campaign objectives in collaboration with management.
Monitor advertising performance and recommend adjustments to improve return on investment.
Ensure advertising budgets are used effectively and results are properly documented.

Collaboration and Brand Compliance:

Work closely with management and relevant department heads to ensure accurate representation of Arabella’s services.
Obtain appropriate approvals for sensitive healthcare, medical, promotional, and client-related content before publication.
Maintain confidentiality and protect client privacy when creating content.
Ensure all published content complies with professional, ethical, and healthcare communication standards.

Requirements:

Proven experience in social media management and digital marketing.
Strong content creation and copywriting skills.
Good understanding of Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
Ability to create engaging short form video content.
Strong photography and basic video editing skills.
Knowledge of Canva and social media scheduling tools.
Understanding of social media analytics and digital marketing metrics.
Strong communication and interpersonal skills.
Excellent organizational and time management skills.
Ability to work independently while collaborating effectively with different teams.
Creativity, attention to detail, and strong understanding of brand positioning.
Experience in healthcare, wellness, fitness, hospitality, or lifestyle brands is an advantage.

Key Performance Indicators:

The Social Media Manager will be evaluated based on:

Social Media Manager

Arabella Women'S Health And Wellness Center