YouTube Channel Growth & Campaign Manager

Responsibilities:

Channel Management & Subscriber Growth:

• Channel Growth: Manage all our YouTube channels and ensure aggressive channel growth
• Audience Maintenance: Manage and engage with existing communities to ensure high subscriber retention and brand loyalty.
• Organic Growth Strategy: Implement SEO best practices, including keyword-optimized titles, descriptions, and tags, to increase discoverability.
• Content Scheduling: Maintain a consistent publishing rhythm across long-form content and YouTube Shorts.
• Community Engagement: Manage comments, polls, and community tab posts to foster two-way communication with the audience.

Campaign Execution & Optimization:

• Ad Management: Set up and manage all YouTube ad campaigns (Pre-roll, Discovery, Bumper ads) to meet specific reach and conversion targets.
• Performance Tracking: Monitor key metrics such as CTR (2.5%–8.0% benchmark) and Opening-hook effectiveness (targeting 55%+ retention at 30 seconds).
• Budget Efficiency: Optimize bidding strategies to ensure the most efficient Cost Per Click (CPC) and View-Through Rate (VTR).
• A/B Testing: Continuously test thumbnails, titles, and CTA variants to maximize click performance.

Requirements:

• Mastery of YouTube Studio, YouTube Analytics, and Google Ads Manager.
• Proven track record of growing YouTube subscribers and increasing organic reach.
• Ability to interpret complex data into actionable creative briefs (e.g., recognizing that a low CTR requires a thumbnail/title rework).
• A sharp eye for what makes a "punchy" thumbnail and a captivating opening hook.