Sports Marketing and Sponsorship Lead

Responsibilities:

• Develop and execute a comprehensive sponsorship and partnership strategy aligned with the business objectives.
• Identify, pursue, negotiate, and secure sponsorship agreements with corporate organizations, brands, agencies, and strategic partners.
• Build and maintain long-term relationships with sponsors, advertisers, media agencies, and key industry stakeholders.
• Create customized sponsorship packages and commercial propositions that maximize value for partners and revenue.
• Lead contract negotiations and ensure sponsorship agreements deliver measurable returns and strategic benefits.
• Establish annual sponsorship revenue targets and drive initiatives to achieve and exceed commercial goals, 
• Marketing strategies to enhance brand awareness, audience engagement, and market penetration.
• Oversee the planning and execution of marketing campaigns across digital, traditional, social media, and experiential channels.
• Ensure consistent brand positioning and messaging across all company properties and events.
• Drive audience acquisition, retention, and fan engagement initiatives.
• Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Develop innovative commercial opportunities that generate new revenue streams.
• Collaborate with event, content, and production teams to create monetizable assets and sponsorship inventory.
• Analyze revenue performance and market opportunities to inform strategic decision-making.
• Prepare commercial forecasts, budgets, and performance reports for executive leadership.
• Lead initiatives that increase profitability and maximize return on investment across all commercial activities.
• Serve as a senior representative of Showtime in meetings, negotiations, industry events, and corporate engagements.
• Build strategic alliances with government agencies, sports organizations, media houses, brands, and industry influencers.
• Maintain strong relationships with existing partners to ensure renewal and expansion opportunities.
• Ensure exceptional sponsor servicing and partner satisfaction throughout the partnership lifecycle.
• Provide strategic leadership and direction to the Sponsorship, Partnerships, and Marketing teams.
• Establish performance objectives, KPIs, and accountability measures for team members.
• Mentor and develop high-performing commercial and marketing professionals.
• Foster a results-oriented culture focused on innovation, collaboration, and revenue generation.

Requirements:

• Minimum of 5 years of experience in sponsorship sales, partnerships, marketing, commercial strategy, business development, or brand management 
• Proven track record of securing and managing high-value commercial partnerships 
• Strong negotiation, presentation, and executive communication skills 
• Strong understanding of sponsorship valuation, integrated marketing, and brand positioning

Location: Lekki 

Remuneration: NGN 800,000-1,000,000