Sales Representative

Responsibilities:

Sales & Distribution:

• Visit assigned outlets daily (retail shops, supermarkets, kiosks).
• Sell company products and meet or exceed daily/weekly sales targets.
• Promote new products and upsell to existing customers.
• Ensure proper product visibility and merchandising at customer locations.

Delivery & Logistics:

• Load van with products according to route plan.
• Deliver goods promptly and accurately to customers.
• Maintain delivery records and obtain customer confirmations.

Customer Relationship Management:

• Build and maintain strong relationships with customers.
• Handle customer complaints and resolve issues professionally.
• Provide feedback on customer needs and market trends.

Cash & Stock Management:

• Collect payments (cash, transfer, POS) and issue receipts.
• Keep accurate records of daily sales, returns, and stock levels.
• Reconcile cash and stock at the end of each day.

Reporting & Compliance:

• Submit daily sales reports and route performance updates.
• Monitor competitor activities and report to management.
• Ensure compliance with company policies and safety standards.

Requirements:

• Minimum of OND / HND / BSc (or relevant experience).
• Proven experience in van sales, field sales, or FMCG sales.
• Valid driver’s license and good driving record.
• Strong communication and negotiation skills.
• Basic knowledge of sales tracking and record-keeping.
• Ability to work independently and meet targets.

Key Performance Indicators (KPIs):

• Daily/weekly sales target achievement
• Number of outlets visited per day
• Customer retention and growth
• Stock accuracy and shrinkage control
• Timely delivery and route efficiency