Transport Marketer
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New
Job summary
The Transport Marketing Executive will be responsible for developing and implementing marketing strategies that increase customer acquisition, brand visibility, revenue, and market share for the company’s transport services. The role will focus on promoting routes, transport solutions, corporate accounts, partnerships, and customer retention initia
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute marketing campaigns for transport services, routes, and promotional offers.
- Identify and pursue new customer segments, including individuals, businesses, schools, hotels, travel agencies, and corporate clients.
- Conduct market research to identify customer needs, competitor activities, pricing trends, and market opportunities.
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Develop and manage digital marketing campaigns across social media, email, websites, and other relevant platforms.
- Create marketing content, promotional materials, advertisements, and customer communications.
- Support customer acquisition and retention initiatives, including loyalty and referral programmes.
- Build relationships with corporate clients, travel partners, agents, and other strategic partners.
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Work closely with operations and customer service teams to ensure marketing campaigns align with service capacity and customer experience.
- Monitor campaign performance and prepare regular marketing and sales reports.
- Track key metrics such as leads, bookings, revenue, customer acquisition cost, engagement, and return on marketing investment.
- Coordinate promotions, events, roadshows, activations, and other brand awareness activities.
- Manage the company's online presence and ensure consistent brand messaging.
- Gather and analyse customer feedback to identify opportunities for improving transport services.
- Monitor competitor offerings and recommend strategies to maintain a competitive advantage.
- Ensure all marketing activities comply with company policies and applicable regulations.
Requirements:
- A minimum of 3 years of experience
- A minimum of a degree in a related field
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