TRADE MARKETING REPRESENTATIVE

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Key Purpose
To leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.
Channel Management & Execution

• Custodian of channel and trade marketing knowledge and expertise.
• Define, quantify and sensibly segment the appropriate channel within the market, and then apply channel strategies accordingly
• Ongoing development, co-ordination and standardization of IRVPs incorporating this into the connection strategy through alignment with
• marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
• Develop the above IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.
• Do develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
• Ownership of the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met
• Develop, own and drive Cold Strategy in country
  

Channel Communication

• Develop and own the definition of execution standards across all elements of the sales driver triangle
• Develop annual BTL plans (Executions and Promotions) and communicate to sales teams
• Complete details behind each activity including budgets, capture in an annual activity plan and share with sales teams
• Develop and manage appropriate competitor response in trade
• Ensure promotion activities and point of connection materials allocations take place as per plans and need for ad hoc responses from time to time
• Review activity and results; communicate changes and initiatives through regular CPF sessions.
• Review, Track in-trade audit KPIs and communicate in-trade audit standards
  

Budgets and P&L

• Fully accountable for BTL budget, including Executions and Brand Promotions
• Fully accountable for Coolers, Draught and Activations equipment Capex budget
• Ensure adherence to budget disciplines for department
• Implement appropriate controls to ensure transparency and accountability of expenditure
• Manage fixed costs
  

Customer Relationships

• Build effective business partnerships with key customers
• Manage 3rd Party BTL agencies and ensure set standards are met at all times.
• Review performance against communicated targets.
  

Key attributes and competencies:

• Excellent management & leadership skills
• Practical knowledge of market structures and consumer trends in Nigeria
• Numeracy Skills – ability to work with detailed analysis
• Process and Project management
• Ability to persuade and get results through managing diverse groups
• High attention to detail.
  

Profile: Education

• Minimum of a first degree in either Business Administration or Humanities from an accredited, and recognized university
  

Experience

• 2 years' experience in trade marketing
• Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).
  

Additional information:

• Band: IX-A10
  

AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.
The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing
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