Territory Head of Sales

Responsibilities:

• Develop and execute a sales strategy to grow Cereal's market share within the assigned territory.
•  Lead, coach, and manage Territory Sales Executives, Van sales reps, and Distributor teams. 
•  Deliver on volume, revenue, and KPIs across channels.
•  Optimize the territory’s route-to-market (RTM) infrastructure and ensure effective retail coverage.
•  Drive execution of promotional plans, visibility, and trade activation initiatives.
•  Build and manage relationships with top distributors, key accounts, and wholesalers. 

•  Territory-wide Sales Planning: Ability to craft and implement a comprehensive sales strategy aligned with company objectives.
• Target Setting & Performance Management: Defines clear goals for subordinates and ensures accountability at all levels. 
• Channel Optimization: Expertise in growing general trade, modern trade, and alternative sales channels.
• Route To Market Design & Execution: Ability to build and manage van sales, sub-distributors, and redistribution models. 

• People Development: Capable of recruiting, mentoring, and growing high-performing sales teams.
• Field Coaching: Provides regular, hands-on coaching visits with clear feedback.
• Territory Structuring: Manages segmentation and resource allocation across territories. 
•  Performance Evaluation: Conducts periodic reviews and enforces consequence management. 

• Distributor Management: Develops strong distributor networks with strong sales channels and financial stability.
• Key Account Engagement: Leads commercial relationships with top modern trade and wholesale customers.
• Trade Negotiation: incentives and volume deals. 
• Customer-Centric Mindset: Skilled in pricing, ensures frontline teams are focused on building trust and solving trade issues. Execution Excellence 
• Market Execution Discipline: Ensures perfect store utilization, merchandising, and product availability. Sales Process Compliance: Drives adherence to daily call plans, reporting, and coverage targets.
• Promo Management: Tracks performance of promotional activities and budget use.
• Data-Driven Decision Making: market and competitor data to drive decisions
• Forecasting & Stock Planning: Uses sales, Coordinates demand plans with supply chain to avoid expired stock or overstock.

• Education: Bachelor’s degree or HND in Marketing, Business Admin, or related field 
• FMCG Experience: 5+ years in sales roles, with at least 3 years in a city or territorial leadership position.
• Team Management: Proven success in leading multi-tiered sales teams and managing performance. 
•  Channel Knowledge: Deep knowledge of retail structures, distributor operations, and key account management. 
• Tech Savvy: Competence in CRM, Excel-based reporting tools, and sales dashboards. 
•  Personal Attributes
• Strategic thinker with operational discipline 
• Results-driven and resilient
• Excellent communicator and influencer 
• Strong interpersonal and leadership presence • High integrity and ethical conduct
• Adaptable to a fast-paced and evolving market 
• Renumeration: NGN 400,000 monthly