Special Channel Manager
Job summary
We're looking for a Special Channel Manager to drive business growth by expanding our footprint into specialized, non-traditional customer segments. This role focuses on identifying, onboarding, and managing niche sales channels, including PPMVs (Patent and Proprietary Medicine Vendors), spas, gyms, fitness centers, beauty salons, etc.
Job descriptions & requirements
Responsibilities:
- Identify and onboard non-traditional sales outlets: PPMVs, fitness centers, sports clubs, beauty spas, supermarkets, corporate wellness accounts, and niche associations
- Sponsor and anchor high-traffic wellness events, sports tournaments, corporate health days, and beauty expos
- Secure strategic partnerships and close commercial agreements with prospective channels
- Design and execute experiential activations (pop-up trials, sampling booths, health activations)
- Introduce the product portfolio into non-conventional point-of-sale environments
- Provide field coaching and leadership to the Marketing Executive team
- Ensure optimum stock levels, delivery schedules, and premium product placement at partner venues
- Evaluate team performance and implement corrective actions
- Collaborate with Marketing on channel-specific campaigns and POS materials
- Conduct field audits for brand visibility and compliance
- Track ROI on specialized campaigns and event activations
- Deliver performance metrics, revenue forecasts, and market intelligence reports
Requirements:
- Bachelor's degree in Business Administration, Marketing, Biological Sciences, or related field
- Minimum 3 years of progressive sales/marketing experience, including 2+ years in a supervisory role managing field sales teams
- Experience in FMCG, wellness, pharmaceutical, or hospitality sectors highly desirable
- Strong command of CRM software, route-to-market applications, and Excel for reporting
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