Social Media Manager

Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with company goals.
• Manage and maintain all social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter/X, TikTok).
• Create, curate, and schedule high-quality content (text, images, videos, and graphics).
• Monitor social media trends, tools, and best practices to optimize performance.
• Engage with followers, respond to comments/messages, and manage online community relationships.
• Analyze performance metrics and generate reports to measure campaign effectiveness.
• Collaborate with marketing, design, and content teams to ensure brand consistency.
• Plan and execute social media campaigns, promotions, and advertisements.
• Monitor competitors and provide insights to improve strategy.
• Manage social media advertising budgets and campaigns where necessary.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to work independently and meet deadlines.
• Experience with content creation tools (e.g., Canva, Adobe Suite) is an advantage.
• Basic knowledge of SEO and digital marketing principles is a plus.
• Content Creation & Storytelling
• Social Media Strategy
• Analytics & Reporting
• Communication & Engagement
• Creativity & Innovation
• Time Management