Social Media Strategist

Responsibilities:

• Lead the storytelling, creative direction, and vision for all project documentaries, ensuring alignment with business objectives and brand identity.
• Develop and execute comprehensive social media strategies aligned with business goals
• Plan, create, and manage content calendars across all social media platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, etc.)
• Collaborate with the design, production, marketing, and operations teams to produce engaging visuals.
• Monitor social media trends, tools, and best practices to keep content fresh and relevant
• Manage online community engagement by responding to comments, messages, and inquiries professionally
• Track, analyse, and report on social media performance using analytics tools
• Optimise content and campaigns based on insights and performance data
• Plan and manage paid social media campaigns.
• Ensure brand voice, tone, and messaging consistency across all platforms
• Monitor competitor activity and industry trends
• Ensure the production of high-quality content that enhances the reputation of the Al-Treuhand brand.
• Develop compelling narratives that communicate the impact of construction and architectural projects and their value to our clients.
• Create, direct, and edit high-quality videos, including promotional materials, client project documentaries, and social media content.
• Stay up-to-date on design trends, software, and industry innovations to continuously bring fresh ideas to the team.
• Maintain compliance with copyright regulations by securing rights for video, images, and soundtracks.

Requirements:

• A minimum of a Bachelor’s degree in Marketing, Mass Communication, Public Relations, or a related field
• Minimum of 2 to 5 years of experience managing social media accounts for a brand.
• Proven experience growing social media accounts and engagement
• Strong understanding of social media algorithms and analytics
• Excellent written and verbal communication skills
• Experience with social media management tools (Meta Business Suite, Hootsuite, Buffer, etc.)
• Basic graphic design and video editing skills are an added advantage
• A keen eye for detail and a deep understanding of color, typography, layout, and composition.
• Strong verbal and written communication skills, with the ability to clearly present ideas and feedback.
• Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
• Demonstrated experience managing video content for YouTube, TikTok, and Instagram.
• Knowledge of Architectural and interior design, construction, or the real estate industry is an added advantage.

Prefered Candidate Core Skill And Company Requirements:

• Storytelling: Ability to develop and execute compelling storytelling that resonates with audiences, leading end-to-end video production from idealization through to final editing, ensuring alignment with brand objectives.
• Creative Thinking: Ability to pitch and execute creative ideas that align with platform trends and brand objectives.
• Platform Expertise: Strong knowledge of YouTube, TikTok, and Instagram, with a proven track record in video publishing and audience engagement.
• Video Editing Expertise: Proficiency in video editing software such as Adobe Premiere Pro and After Effects, with knowledge of post-production tools like Photoshop and Illustrator.
• Project & Time Management: Capable of managing multiple briefs and deadlines while maintaining a consistent video release schedule.
• Analytics & Insights: Skilled in interpreting video performance analytics and leveraging data to optimize content and distribution strategies.
• Communication & Collaboration: Excellent verbal and written communication skills to coordinate with teams and clients, ensuring clear alignment and smooth workflows.
• Organization & Attention to Detail: Highly organized, with a keen eye for detail in editing, metadata optimization, and copyright compliance.
• Passion & Energy: Enthusiastic and motivated with a passion for creating engaging video content and growing a strong presence across YouTube and Instagram.