Social Media Strategist
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New
Job summary
We are seeking a creative, strategic, and data-driven Social Media Strategist to grow the brand's online presence, increase engagement, strengthen its digital identity, and convert social media audiences into customers.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute monthly social media strategies aligned with business objectives.
- Create and manage monthly content calendars across social media platforms.
- Develop compelling captions, hooks, and calls-to-action that drive engagement and sales.
- Manage and optimize paid social media campaigns for reach, engagement, conversions, and ROI.
- Monitor social media trends, competitor activities, and platform developments.
- Stay updated on changes in social media algorithms and emerging content formats.
- Manage the online community by responding to comments, direct messages, mentions, and enquiries professionally.
- Track and analyze social media performance and provide actionable recommendations.
- Prepare regular social media performance reports.
- Collaborate with designers, content creators, videographers, and other members of the creative team.
- Ensure consistency in brand voice, messaging, and visual presentation across all platforms.
- Identify opportunities to increase brand awareness, audience growth, engagement, and sales.
- Develop social media campaigns that support product launches, promotions, and other business objectives.
Requirements:
- HND in Mass Communication, Public Relations, Marketing, or a related field.
- 2–3 years of proven experience managing social media for a brand, agency, fashion business, beauty brand, or similar organization.
- Strong portfolio demonstrating audience growth, engagement, and campaign results.
- Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and other relevant social platforms.
- Strong understanding of social media algorithms and growth strategies.
- Basic design and video editing skills using Canva, CapCut, Adobe Suite, or similar tools are required.
- Strong copywriting and storytelling skills.
- Experience managing paid social media campaigns is an advantage.
- Highly organized and able to manage multiple campaigns and deadlines.
- Strong analytical and reporting skills.
- Creative, proactive, and results-oriented.
Job opportunities at Whip-Smart Service Providers Limited
Whip-Smart Service Providers Limited is currently hiring across Customer Service & Support, Sales, and Human Resources. Of the 22 open positions, 21 are based in Lagos and 1 is based in Nigeria. The vacancies range from entry-level and early-career roles to mid-level positions and a senior-level opportunity, with most requiring 0–5 years of experience.
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