Social media strategist
Job summary
We are seeking an experienced and results-driven Social Media Strategist to lead and elevate our digital presence across multiple platforms. The ideal candidate will be responsible for developing and executing innovative social media strategies that position the brand as a leader in luxury, exclusivity, and refined living.
Job descriptions & requirements
Responsibilities:
- Develop and execute comprehensive social media strategies aligned with business goals.
- Plan, manage, and oversee content calendars across all social media platforms.
- Lead and coordinate the social media team, content creators, designers, photographers, and videographers.
- Drive campaigns that increase brand visibility, engagement, audience growth, and lead generation.
- Create and maintain a consistent luxury brand voice and aesthetic across all digital channels.
- Analyze social media performance and provide actionable insights and recommendations.
- Monitor industry trends, competitor activities, and emerging opportunities.
- Collaborate with internal teams to develop compelling campaigns, launches, and promotional initiatives.
- Manage paid social media campaigns and optimize performance for maximum ROI.
- Build and nurture an engaged online community while maintaining exceptional brand standards.
- Generate monthly reports on campaign performance, audience behavior, and growth metrics.
Requirements:
- Minimum of 4 years' proven experience in Social Media Management, Digital Marketing, or Brand Strategy.
- Strong experience developing and executing successful social media campaigns.
- Demonstrated ability to grow brand visibility, engagement, and online communities.
- Experience managing social media teams and coordinating creative resources.
- Strong understanding of content strategy, storytelling, audience engagement, and digital trends.
- Proficiency in social media analytics, reporting tools, and campaign performance measurement.
- Excellent copywriting, communication, and project management skills.
- Ability to think strategically while executing efficiently.
- Experience within the interior design, architecture, luxury real estate, hospitality, or lifestyle sector is highly desirable.
- Bachelor's degree in Marketing, Communications, Mass Communication, Business Administration, or a related field is an advantage.
Competetence:
- Strategic Thinking
- Leadership & Team Management
- Brand Development
- Campaign Management
- Data Analysis & Reporting
- Creativity & Innovation
- Attention to Detail
- Luxury Brand Appreciation
- Strong Communication & Presentation Skills
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