Social Media Strategist

Responsibilities:

• Manage all social media platforms, including Instagram, TikTok, WhatsApp, X (Twitter), Facebook, and others.
  
• Create, plan, and schedule content using a well-structured content calendar.
  
• Generate visually appealing, trendy, and engaging content, including reels, stories, carousel posts, and videos.
  
• Attend and cover live events, fittings, photoshoots, and campaigns — capturing real-time content and behind-the-scenes footage.
  
• Develop and implement goal-driven strategies that align with the brand’s short and long-term objectives. 
  
• Monitor, respond to, and engage with followers and customers across all platforms.
• Collaborate with other departments, including the Creative Manager, Production team, Design Manager, and Customer Service.
• Track key metrics and generate monthly reports with insights, analytics, and recommendations for improvement.
  
• Supervise social media interns and ensure content is posted promptly and consistently.
  
• Identify influencer and partnership opportunities and assist in brand collaboration management.

Requirements:

• Bachelor’s degree in Mass Communication, Business Administration, or a related field.
• Proven experience as a Social Media Strategist or Manager (minimum 2–3 years).
• Strong iPhone content creation skills and expertise in video editing apps such as CapCut.
• Proficiency in graphics design tools like Canva or Adobe Illustrator.
• Strong copywriting and content writing skills with excellent command of grammar and brand tone.
• Excellent project management and organizational skills.
• Strong understanding of social media analytics tools (Instagram Insights, TikTok analytics, Meta Business Suite, etc.).
• Experience with paid advertising and boosting posts via Instagram and Facebook ads.
• Ability to work under pressure, meet deadlines, and adapt to last-minute changes.
• Experience in a fashion brand or understanding of fashion content, styling, and visual storytelling is a strong plus.
• Work Schedule:6 days weekly with one day off (non-fixed).