Social Media Officer

Responsibilities:

Content Strategy and Planning:

• Develop and implement social media content strategies for company and its Foundation.
• Generate creative content ideas that align with each brand's objectives.
• Prepare and maintain a weekly or monthly content calendar.
• Research social media trends, industry developments, and audience interests.
• Develop content ideas for product promotion, brand awareness, campaigns, and community engagement.

Content Creation, Shooting and Editing:

• Shoot high-quality videos and photos for social media platforms.
• Edit short-form videos, reels, and other engaging visual content.
• Create compelling captions, graphics, and promotional content.
• Cover company activities, product showcases, events, and Foundation initiatives.
• Ensure all content meets the brands' quality standards and identity.
• Publish content consistently across relevant social media platforms.

Social Media Account Management:

• Manage all official social media handles of the company and its Foundation.
• Schedule and publish content according to the approved content calendar.
• Monitor comments, direct messages, mentions, and other audience interactions.
• Maintain consistent branding, accurate information, and an active online presence.
• Monitor account performance and recommend improvements.

Enquiry Management and Customer Engagement:

• Respond promptly and professionally to enquiries received through social media platforms.
• Handle product and service enquiries, provide accurate information, and direct prospective customers to the appropriate sales or customer service channels.
• Follow up on leads generated through social media.
• Escalate complaints and sensitive enquiries to the appropriate department.
• Maintain proper records of enquiries, leads, customer feedback, and follow-up activities.
• Build positive relationships with followers, customers, and the Foundation's online community.

Meta Ads and Digital Advertising:

• Set up, manage, and monitor advertising campaigns using Meta Ads Manager.
• Develop suitable advertising audiences, campaign objectives, budgets, and creatives.
• Monitor campaign performance, including reach, engagement, clicks, enquiries, leads, and conversions where measurable.
• Optimise campaigns to improve results and manage advertising expenditure effectively.
• Prepare reports on campaign performance and recommend improvements.
• Demonstrate an understanding of Facebook and Instagram advertising, audience targeting, and campaign optimisation.

Analytics and Performance Reporting:

• Track and report on social media growth, reach, engagement, enquiries, leads, and other relevant metrics.
• Identify high-performing content and recommend strategies to improve results.
• Monitor competitors and emerging digital marketing trends.
• Submit regular social media performance reports to management.
• Recommend practical ways to increase brand awareness, audience engagement, and customer acquisition.

Requirements:

• Relevant experience in social media management, digital marketing, or content creation.
• Demonstrable ability to plan, shoot, and edit engaging social media content
• Practical knowledge of Facebook, Instagram, TikTok, and other relevant platforms.
• Experience using Meta Ads Manager to set up and manage advertising campaigns.
• Proficiency in video editing tools such as CapCut or similar applications.
• Ability to develop creative content ideas and write engaging captions
• Strong written and verbal communication skills.
• Good organisational skills and the ability to manage multiple brand accounts.
• Ability to respond to online enquiries professionally and promptly.
• A proactive, creative, and results-oriented approach to work.
• Willingness to work on-site in Emene, Enugu State, from Monday to Saturday.

Added Advantage:

• A portfolio of previously managed social media accounts, content samples, video projects, or Meta advertising campaigns with demonstrable results.

Remuneration: NGN 150,000 Monthly

Location: Emene, Enugu State

Note:

• Applicants are encouraged to include links to social media accounts they have managed and samples of content they have created.
• Only candidates who can work on-site in Emene, Enugu State, and are available to resume promptly should apply.