Social Media Officer

Responsibilities:

• Manage the company's social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Create engaging content, including posts, graphics, short videos, reels, stories, and promotional materials.
• Promote books, new arrivals, bestsellers, special offers, events, and other company activities.
• Respond promptly and professionally to comments, messages, and customer enquiries across social media platforms.
• Collaborate with the sales, inventory, and management teams to ensure accurate and timely promotion of available books and products.
• Monitor social media trends, audience preferences, competitor activities, and opportunities to improve engagement.
• Ensure all published content reflects Patabah Books Limited's brand identity, values, and professional standards.

Requirements:

• A minimum of OND. Relevant practical experience shall be considered in place of formal qualifications.
• At least 2 years of practical experience managing social media accounts for a business or brand.
• A portfolio demonstrating previous social media content, campaigns, or account management experience.
• Experience creating content for Instagram, Facebook, TikTok, or similar platforms.
• Knowledge of social mdia analytics, audience growth strategies, and digital marketing principles.
• Excellent writing, copywriting, and creative content development skills.
• Proficiency in Canva, CapCut, content planning, and social media management.
• Strong communication, customer service, and community management skills.
• Ability to analyse social media performance and improve engagement and sales.
• Good organisation, attention to detail, time management, and ability to meet deadlines independently.
• Understanding of books, reading culture, education, or retail is an added advantage.