Social Media Officer

Responsibilities:

Content Creation & Management:

• Create and publish engaging content (text, images, videos) across all social media platforms (Instagram, LinkedIn, Twitter, etc.).
• Showcase company projects, including events, booth builds, stage production, and print executions.
• Develop content calendars aligned with marketing goals and campaigns.

Brand Visibility & Engagement:

• Grow and manage the company’s online audience and engagement.
• Respond to comments, messages, and inquiries promptly and professionally.
• Maintain a consistent brand voice and identity across all platforms.

Campaigns & Promotions:

• Plan and execute social media campaigns to promote services and projects.
• Support lead generation efforts through digital marketing initiatives.
• Collaborate with the Business Development team to promote ongoing projects and wins.

Analytics & Reporting:

• Track and analyze social media performance metrics (reach, engagement, conversions).
• Provide monthly reports and insights with recommendations for improvement.

Market & Trend Monitoring:

• Stay updated on industry trends, competitor activities, and social media best practices.
• Recommend innovative ways to improve digital presence and brand positioning.

Requirements:

• Minimum of 2 years' experience in social media management, preferably in the events, marketing, or creative industries.
• Strong understanding of content creation, storytelling, and digital branding.
• Basic knowledge of photography/videography is an added advantage.
• Strong writing, communication, and creative skills.