social media marketing expert

Responsibilities:

• Strategy Development: Build plans that align with business goals, target specific buyer personas, and select the right channels (like TikTok, Instagram, LinkedIn, or X).
• Content Creation: Write compelling copy, design graphics, and produce videos or multimedia content.
• Publishing & Scheduling: Maintain an editorial calendar using tools like Hootsuite or Buffer to post content at optimal times.
• Community Engagement: Reply to comments, answer direct messages, and spark conversations with followers to foster loyalty.
• Trendspotting: Monitor viral trends, hashtags, and frequent algorithm changes to keep content relevant.
• Analytics & Reporting: Track key performance indicators (KPIs), web traffic, and ROI to measure success and adjust tactics.
• Paid Advertising: Run and optimize targeted social media ad campaigns

Requirements:

• Proven experience managing social media accounts for businesses, brands, or organizations.
• Strong understanding of Instagram, TikTok, LinkedIn, Facebook, and other relevant social platforms.
• Ability to develop and execute effective social media growth strategies.
• Strong content creation skills, including reels, short-form videos, carousels, graphics, and written posts.
• Excellent copywriting skills with the ability to create engaging captions, hooks, and calls-to-action.
• Ability to turn complex AI, software, and automation concepts into simple and engaging content.
• Strong understanding of social media trends, algorithms, audience behavior, and platform best practices.
• Experience using tools such as Canva, CapCut, Adobe tools, or similar content-creation platforms.
• Ability to create and manage a consistent content calendar.
• Ability to analyze social media performance using platform analytics and adjust strategies based on data.
• Strong communication, creativity, attention to detail, and time-management skills.
• Ability to work independently and meet deadlines in a remote work environment.
• A portfolio or examples of previous social media work are required.
• Experience generating leads, inquiries, or business opportunities through social media is an advantage.