Social Media Marketing Associate

Responsibilities:

• Social Media & Content Strategy: Develop and execute Hadi Finance's social media strategy, manage the content calendar, and create or coordinate engaging content across relevant digital platforms, including short-form video, captions, and campaigns.
• Cross-Functional Content Collaboration: Work closely and collaborate with teams across Hadi Finance to identify stories, updates, product information, customer experiences, and business activities that can be turned into relevant and engaging content.
• Content Production & Coordination: Support the production of high-quality digital content by coordinating content ideas, video production, field content, and creative assets with relevant team members and contributors.
• Digital Marketing & Campaigns: Plan, execute, and optimise paid social media campaigns, while using audience insights and campaign performance to improve reach, engagement, lead generation, and overall marketing outcomes.
• Performance, Brand & Growth: Monitor and report on social media and campaign performance, identify what is working, and continuously improve the digital strategy. Help ensure Hadi Finance is consistently represented online in a way that strengthens the brand and supports its business goals.

Success in This Role

Success in this role will be measured by your ability to:

• Consistently grow Hadi Finance's social media reach, audience, and engagement.
• Build and maintain a structured, strategic, and relevant content calendar.
• Produce high-quality video content consistently.
• Generate measurable marketing outcomes from social media and paid campaigns.
• Improve campaign performance through testing and data analysis.
• Deliver accurate and timely performance reports.
• Build a reliable system for sourcing content from the field.
• Contribute effectively to the development of Hadi Finance's content function as the company grows.

Requirements:

• 2 years of hands-on experience in social media marketing, digital marketing, or a similar role.
• Bachelor's degree in any field.
• Experience managing social media accounts for a business or brand.
• A portfolio demonstrating previous video content, social media work, and campaign results.
• Practical experience running paid social campaigns, particularly through Meta Ads Manager.
• Experience managing real advertising budgets and optimising campaigns based on performance.
• Experience marketing to an SME, retail, informal commerce, fintech, or Nigerian mass-market audience is an advantage.
• Strong video editing skills using tools such as CapCut, inShot, or similar software.
• Hands-on experience with Meta Business Suite and Meta Ads Manager.
• Strong copywriting and content-writing skills.
• Good understanding of social media analytics and performance metrics.
• Ability to interpret data and make practical marketing decisions.
• Familiarity with content planning and scheduling tools.

Core Competencies:

• Creative: Able to consistently develop fresh and relevant content ideas.
• Data-driven: Uses performance data to improve content and campaigns.
• Proactive: Can take ownership of the function and work with minimal supervision.
• Strong communicator: Can clearly present ideas, campaign plans, and performance results.
• Commercially minded: Understands that content should contribute to business objectives, not just generate engagement.
• Organised: Able to manage multiple campaigns, deadlines, and content requirements.
• High integrity: Understands the importance of accuracy and responsible communication when representing a financial services company.

Benefits:

• Remuneration: NGN 150,000 – 200,000 monthly.
• Ownership of Hadi Finance's social media and digital content function.
• Opportunity to help build and develop a content team as the company scales.
• Hands-on experience across social media marketing, paid advertising, content production, and performance marketing.
• A fast-paced environment with significant opportunities for learning and professional growth.