Social media marketer

Responsibilities: 

• Develop and execute TLCA’s daily and weekly social media content plan.
• Create engaging Reels, TikToks, Stories, photos, graphics and other short-form content.
• Develop creative concepts and campaigns for product launches, collections, promotions and brand activities.
• Capture content during photoshoots, product launches, exhibitions, events and everyday TLCA activities.
• Write compelling captions, hooks, scripts and promotional copy that reflect TLCA’s brand voice.
• Manage and consistently update TLCA’s Instagram, TikTok, Facebook and other relevant platforms.
• Stay updated with social media trends and creatively adapt relevant trends to TLCA.
• Engage with the TLCA community through comments, messages and social interactions.
• Work closely with the Creative Director and other team members to translate brand ideas into content.
• Support social media campaigns and promotions designed to increase brand awareness, engagement, traffic and sales.
• Monitor content performance and provide regular reports on reach, engagement, audience growth, and conversions.
• Identify what content is performing well and continuously improve the content strategy.
• Maintain a consistent visual and creative standard across all TLCA digital platforms.
• Ensure all content is properly organised, archived, and available for future use

Requirements:

• Proven experience in content creation and digital marketing.
• Strong video/photo creation and editing skills.
• Strong knowledge of Instagram, TikTok, Meta Ads and other digital platforms.
• Good understanding of social media strategy, advertising and analytics.
• Strong creativity, communication and copywriting skills.
• Commercially minded and results-driven.
• Ability to work independently, meet deadlines and take initiative.
• Fashion, lifestyle or e-commerce experience is an advantage.