Job Summary
We are seeking a creative and analytical Social Media Manager / SEO Specialist to lead our digital marketing efforts by managing social media channels and optimizing our online presence for search engines. The ideal candidate will combine strategic content creation with data-driven SEO tactics to increase brand awareness, engagement.
- Minimum Qualification : HND
- Experience Level : Entry level
- Experience Length : 2 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to enhance brand visibility and engagement.
- Create, curate, and schedule engaging content tailored to target audiences.
- Monitor and analyze social media performance metrics, adjusting strategies to maximize ROI.
- Conduct keyword research and on-page and off-page SEO optimization to improve website rankings and organic search traffic.
- Collaborate with content creators, designers, and web developers to ensure SEO best practices are integrated into digital content.
- Manage social media advertising campaigns, budget allocation, and performance tracking.
- Stay updated on the latest trends in social media, SEO, and digital marketing.
- Prepare regular reports on social media and SEO performance for stakeholders.
Requirements:
- A minimum of an HND in marketing, communications, digital media, or a related field.
- Proven experience managing social media platforms and SEO strategies.
- Strong understanding of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
- Excellent content creation, copywriting, and communication skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, and Sprout Social).
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Creative thinker with strong project management abilities.
- Knowledge of HTML/CSS and website CMS platforms is a plus.
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