Social Media Manager/Content Creator

Responsibilities:

Social Media Strategy & Campaign Management

• Develop and implement a comprehensive social media strategy aligned with business goals, promotions, and seasonal travel campaigns.
• Plan and execute campaigns to promote travel packages, holiday deals, visa services, tour experiences, and special offers.
• Create and manage a structured content calendar for consistent brand visibility.

Content Creation & Brand Storytelling

• Create engaging travel-related content, including destination highlights, travel tips, promotional offers, customer testimonials, reels, and short-form videos.
• Produce high-quality visuals, captions, and graphics that inspire travel and reflect the agency’s brand identity.
• Ensure content is informative, persuasive, and conversion-focused.

Community Engagement & Lead Generation

• Manage all social media interactions, respond to inquiries promptly, and convert online engagement into travel bookings.
• Build and nurture an active online community of travel enthusiasts.
• Monitor messages and comments to ensure an excellent customer experience.

Analytics & Performance Optimization

• Track, analyze, and report on key performance metrics including reach, engagement, conversions, and lead generation.
• Provide regular performance reports with insights and recommendations.
• Optimize campaigns based on analytics and emerging travel trends.

Collaboration & Industry Awareness

• Work closely with the team to align promotions with available travel packages.
• Stay updated on travel trends, destination requirements, visa updates, and seasonal opportunities.
• Monitor competitors and industry best practices to maintain a competitive edge.

Requirements:

• Bachelor’s degree in Marketing, Communications, Mass Communication, or a related field.
• Minimum of 2 years proven experience in social media management, preferably within the travel, tourism, hospitality, or lifestyle industry.
• Demonstrated portfolio showcasing engaging and conversion-driven content
• Strong storytelling and content creation skills (graphics, reels, short-form video, and copywriting).
• Good understanding of travel marketing and customer behavior.
• Proficiency in social media management tools and analytics platforms.
• Ability to create content that drives inquiries and bookings.
• Excellent communication and customer engagement skills.
• Creative thinker with strong analytical abilities.
• Ability to work independently and meet deadlines in a fast-paced environment.