Social Media Manager

Responsibilities:

Social Media Strategy & Management:

• Develop and execute social media strategies aligned with organizational goals.
• Manage all company social media accounts and ensure consistent brand messaging.
• Create and maintain a monthly content calendar.

Content Creation & Publishing:

• Create engaging, creative, and relevant content, including graphics, videos, captions, and promotional materials.
• Schedule and publish content across all social media platforms.
• Collaborate with internal teams to generate campaign and promotional content.

Community Engagement:

• Monitor social media platforms and respond promptly to comments, messages, and inquiries.
• Build and maintain positive relationships with followers, clients, and online communities.
• Manage online reputation and escalate issues where necessary.

Campaign Management:

• Plan and execute social media marketing campaigns and promotions.
• Monitor campaign performance and optimize strategies for better engagement and conversions.
• Assist in running paid advertisements and sponsored campaigns.

Analytics & Reporting:

• Track and analyze social media performance metrics.
• Prepare weekly and monthly reports on engagement, reach, leads, and campaign effectiveness.
• Provide recommendations for continuous improvement based on analytics.

Market & Trend Monitoring:

• Stay updated on industry trends, competitor activities, and emerging social media tools.
• Recommend innovative ideas to improve online visibility and engagement.

Requirements:

• Minimum of 3 years of experience
• Minimum of a BSc.