Social Media Manager

Responsibilities:

• Develop and implement social media strategies aligned with the Firm’s brand and business objectives.
• Create, curate, and publish engaging content across relevant social media platforms, particularly LinkedIn and Instagram.
• Manage the Firm’s social media accounts, content calendar, and online presence.
• Translate the Firm’s legal services, industry insights, and professional achievements into clear, engaging, and audience-appropriate content.
• Monitor engagement, respond to enquiries, and maintain professional online interactions.
• Track and analyse social media performance, preparing reports and recommending improvements.
• Identify relevant trends, industry developments, and opportunities to enhance the Firm’s visibility and engagement.
• Collaborate with the Firm’s team to develop content for campaigns, events, announcements, and other marketing initiatives.
• Ensure all published content is accurate, professional, consistent with the Firm’s brand identity, and appropriate for a legal services environment.
• Perform other related duties as may be assigned.

Requirements:

• A degree or relevant qualification in Marketing, Communications, Public Relations, Digital Media, or a related field.
• Demonstrable experience managing social media accounts and developing digital content.
• Experience managing professional services, corporate, or legal-sector social media accounts is an advantage.
• Strong writing, editing, and storytelling skills.
• Proficiency in social media management, content planning, and analytics tools.
• Ability to create visually appealing content using tools such as Canva or similar applications.
• Understanding of digital marketing strategies, audience engagement, and brand positioning.
• Strong organisational skills and attention to detail.
• Creativity, initiative, and the ability to meet deadlines.
• Professional judgment, discretion, and the ability to handle confidential information appropriately.

Added Advantage:

• Experience managing LinkedIn pages for law firms, consulting firms, or other professional service organisations.
• Knowledge of legal industry communications, corporate branding, and business development.
• Basic photography, videography, and video-editing skills.
• Proof of certification in social media management training.
• Portfolio of past projects (similar to the role) completed,