Social Media Manager

• Develop and implement effective social media strategies aligned with the company's marketing objectives.
• Manage the organisation's social media accounts, including Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
• Plan, schedule, and publish engaging content consistently across all platforms.
• Create engaging and creative social media content, including graphics, videos, reels, stories, and captions.
• Develop and manage a monthly social media content calendar.
• Monitor and respond to comments, direct messages, and customer enquiries promptly.
• Track and analyse social media performance using platform analytics and relevant tools.
• Prepare weekly and monthly social media performance reports.
• Monitor key performance indicators (KPIs), including reach, impressions, engagement, follower growth, and conversions.
• Execute social media campaigns, promotions, and brand awareness initiatives.

Requirements:

• Bachelor's degree or HND in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• 2–3 years of proven experience in social media management, digital marketing, or a similar role.
• Demonstrable experience managing multiple social media platforms for a brand or organisation.
• A portfolio of previous social media campaigns, content, or accounts managed is an added advantage.