Social Media Manager

Responsibilities:

Content Creation & Strategy

• Develop and execute a comprehensive social media strategy aligned with brand goals.
• Create compelling daily/weekly content (copy, captions, videos, graphics, stories, reels, carousels, etc.).
• Manage the social media content calendar and ensure consistent posting across platforms.
• Collaborate with design, marketing, and product teams to craft cohesive storytelling.
  

Platform Management

• Manage and grow all official social media platforms (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, YouTube, etc.).
• Monitor real-time trends and leverage them for virality and brand relevance.
• Respond promptly to comments, DMs, and mentions.
• Maintain a consistent brand voice across platforms.

Community Engagement

• Build and nurture strong online communities.
• Engage influencers, brand ambassadors, and partners.
• Handle customer queries professionally and escalate issues where necessary.
• Track sentiment and foster a positive brand reputation online.

Analytics & Reporting

• Track KPIs: engagement rate, reach, impressions, conversions, follower growth, etc.
• Provide weekly and monthly performance reports.
• Analyze insights to refine content strategy and recommend improvements.
• Use social media tools (Buffer, Hootsuite, Meta Business Suite, etc.) for scheduling and analytics.

Campaign Management

• Plan and execute paid ad campaigns with measurable impact.
• Work with the marketing team to support product launches and promotions.
• Identify and collaborate with influencers for campaigns and brand amplification.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong copywriting, storytelling, and content creation skills.
• Proficiency with social media tools (Meta Business Suite, Canva, Later, Hootsuite, etc.)
• Excellent understanding of current social media trends and algorithms.
• Data-driven mindset with the ability to interpret analytics.
• Strong communication, organization, and time-management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Basic graphic design or video editing skills (preferred).