Social Media Manager

Responsibilities:

• Develop and implement social media strategies aligned with the company's marketing and business objectives.
• Manage and grow the company's presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and other relevant channels.
• Create, schedule, and publish engaging content, including graphics, videos, captions, and promotional materials.
• Develop and maintain a content calendar to ensure consistent and timely posting.
• Monitor social media trends, audience behavior, and competitor activities to identify growth opportunities.
• Engage with followers by responding to comments, messages, reviews, and inquiries professionally.
• Plan and execute social media campaigns to increase brand visibility, engagement, and lead generation.
• Collaborate with content creators, graphic designers, videographers, and marketing teams to produce high-quality content.
• Manage paid social media advertising campaigns and optimize performance.
• Track, analyze, and report on social media performance metrics and campaign effectiveness.
• Monitor brand reputation online and address issues that may affect the company's image.
• Stay updated on platform updates, digital marketing trends, and emerging technologies.

Requirements:

• Minimum of an HND in Marketing or a related field.
• Proven years of experience managing social media accounts for a business, agency, or brand.
• Strong knowledge of major social media platforms and best practices.
• Experience with social media management tools such as Hootsuite, Buffer, Meta Business Suite, or similar platforms.
• Excellent content writing, communication, and storytelling skills.
• Basic graphic design and video editing skills are an advantage.
• Knowledge of social media analytics and performance tracking tools.
• Strong creativity, organizational skills, and attention to detail.
• Ability to manage multiple projects and meet deadlines.