Social Media Manager

Responsibilities:

• Develop and implement social media strategies for all Raphael Group brands.
• Create, curate, and schedule engaging content (posts, videos, reels, stories, graphics) tailored to each platform.
• Respond promptly to inquiries, comments, and messages across social platforms, ensuring top-notch community engagement.
• Monitor social media trends, competitor activity, and audience preferences to inform content strategy.
• Track, analyze, and report on social media performance metrics (engagement, reach, conversions, ROI).
• Collaborate with internal teams (marketing, sales, content, and design) to align campaigns with business objectives.
• Optimize social media campaigns for maximum reach, engagement, and conversion.
• Maintain a consistent brand voice and identity across all platforms.
• Manage social media advertising campaigns, including targeting, budgeting, and performance tracking.
• Ensure content and campaigns comply with copyright, privacy, and industry standards.

Requirements:

• Proven experience as a Social Media Manager or similar role.
• Strong portfolio showcasing content creation, campaign management, and engagement growth.
• Proficiency with social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter/X)
• Excellent writing, editing, and communication skills.
• Strong design sense and familiarity with basic graphic/video editing tools (Canva, Photoshop, CapCut, Adobe Suite).
• Data-driven mindset with experience in social analytics tools (Meta Business Suite, Google Analytics, Hootsuite, Buffer).
• Minimum of 50 Mbps to ensure smooth content upload, live streaming, and platform management.
• Highly organized with strong attention to detail.
• Ability to work independently and lead campaigns from concept to execution.
• Flexibility to adapt to evolving digital trends and brand priorities.
• Degree in Marketing, Communications, Media, or related field. (Preferred)
• A minimum of  4+ years of experience managing multiple brands or diverse business sectors. Knowledge of SEO, SEM, and digital marketing principles.  (Preferred)

What We Offer
Free monthly access to:

• Netflix
• Spotify
• Duolingo
• Access to paid online courses.