Social Media Manager

Responsibilities:

• Develop and execute the company’s social media strategy to drive brand awareness and engagement.
• Create, schedule, and publish high-quality content across all social media platforms.
• Manage and grow online communities by actively engaging with followers and responding to messages and comments.
• Monitor social media performance, analyze metrics, and optimize content and campaigns accordingly.
• Plan and manage paid social media campaigns to support marketing and sales objectives.
• Collaborate with internal teams and creative partners to deliver consistent brand messaging.
• Identify and leverage social media trends, influencer opportunities, and emerging platforms.
• Monitor competitor activity and provide insights to improve social media performance.

Requirements:

• Bachelor’s degree in Marketing, Communications, Mass Communication, or a related field.
• 3–5 years of proven experience managing social media accounts for a brand or agency.
• Hands-on experience with paid social media advertising and campaign management.
• Strong understanding of major social media platforms, trends, and best practices.
• Demonstrated ability to create engaging content and manage content calendars.
• Experience with social media analytics, reporting, and performance optimization.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail and brand consistency.
• Ability to work independently, manage multiple tasks, and meet deadlines.
• Basic graphic design or video editing skills.