Social Media Manager
Job summary
A Social Media Manager is responsible for developing, implementing, and managing an organization’s social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. This role involves creating content, analyzing performance metrics, and interacting with audiences across various platforms.
Job descriptions & requirements
- Develop and execute social media strategies aligned with business goals
- Create, curate, and manage published content (images, videos, written posts)
- Monitor, respond to, and engage with followers and customers
- Manage social media accounts across platforms (e.g., Instagram, Facebook, Twitter/X, LinkedIn, TikTok)
- Analyze performance using analytics tools and adjust strategies accordingly
- Plan and execute social media campaigns, promotions, and paid ads
- Collaborate with marketing, design, and content teams
- Stay updated on social media trends, tools, and best practices
- Handle online reputation management and customer feedback
- Schedule posts using social media management tools
- Bachelor’s degree in Marketing, Communications, or related field (preferred)
- Proven work experience as a Social Media Manager or similar role
- Strong written and verbal communication skills
- Content creation (graphics, videos, captions)
- Knowledge of social media platforms and trends
- Analytical skills and experience with tools like Google Analytics or platform insights
- Creativity and attention to detail
- Time management and organizational skills
- Familiarity with tools like Hootsuite, Buffer, or Sprout Social
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite)
- Understanding of SEO and digital marketing principles
- Experience with paid social media advertising
- Creativity and innovation
- Adaptability and flexibility
- Problem-solving ability
- Strong interpersonal and customer service skills
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