New
Anonymous Employer

Social Media Manager

Anonymous Employer

Marketing & Communications

Hospitality & Hotel | NGN Less than 75,000
2 weeks ago

Job Summary

A Restaurant in Enugu is looking for an experienced individual to join their team in the capacity of a Social Media Manager who is knowledgeable in content creation, the ideal candidate must be well versed in the use of digital tool and must have a high writing skills.

  • Minimum Qualification:OND
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements

Responsibilities:

  • Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video, written and audio/podcast).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Develop and expand community and/or influencer outreach efforts.
  • Design, create and manage promotions and social ad campaigns.
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive marketing plan.
  • Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user-generated content surrounding the company.
  • Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. 

 Requirements:

  • Possesses knowledge and experience in the tenets of traditional marketing. 
  • Demonstrates creativity and documented immersion in social media.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Displays ability to effectively communicate information and ideas in written, audio and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.

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