Social Media Manager

Responsibilities:

• Develop high-quality, original content (text, images, videos, graphics) tailored to each social media platform.
• Write engaging captions, blog posts, and other promotional materials that align with the brand's voice.
• Create and edit videos or animations for campaigns and promotions.
• Manage day-to-day operations of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Schedule, post, and monitor content to ensure consistent engagement.
• Respond promptly to comments, messages, and inquiries across platforms.
• Collaborate with customer service teams to address concerns raised online.
• Develop and execute social media and content strategies to increase followers and engagement.
• Identify trends, hashtags, and viral content opportunities relevant to the brand.
• Plan and manage social media campaigns and initiatives.
• Monitor social media metrics (engagement, reach, impressions, conversions) to evaluate content performance.
• Generate periodic performance reports and provide actionable insights.
• Use data to optimize strategies and campaigns.
• Ensure consistency in tone, voice, and visuals across all platforms.
• Align content with Sylvastar Group’s overarching marketing and branding goals.
• Work closely with the marketing team and other departments to support business goals.
• Coordinate with graphic designers, photographers, and videographers as needed

Requirements:

• Minimum of a High school Diploma or equivalent.
• Minimum of 2 years of working experience as a content creator or social media manager.
• Excellent communication skills.
• Analytical and multitasking skills.