Social Media Manager

Responsibilities:

Social Media Management & Account Development:

• Manage and maintain MVG Entertainment's social media accounts, official artist pages, and other assigned brand or related accounts.
• Plan, schedule, publish, and monitor content across Instagram, TikTok, Facebook, X (Twitter), YouTube, and other relevant or emerging platforms.
• Maintain consistent brand presentation, messaging, tone, and content quality across all assigned accounts.
• Develop and maintain weekly and monthly content calendars.
• Monitor account activity, audience engagement, and relevant online conversations.
• Identify opportunities to improve account presentation, visibility, and audience growth.
• Ensure all assigned accounts remain active, organized, and consistently managed.

Content Creation & Publishing:

• Develop engaging content ideas aligned with company, artist, and campaign objectives.
• Create, edit, schedule, and publish short-form videos and other social media content.
• Repurpose existing content across multiple platforms while adapting formats to suit each platform's audience and requirements.
• Support the creation and distribution of behind-the-scenes, lifestyle, entertainment, music release, and campaign-related content.
• Identify relevant trends, sounds, conversations, and content formats that align with our artists and brand direction.
• Maintain a consistent publishing cadence and ensure content meets agreed timelines and quality standards.
• Use tools such as CapCut, Canva, Adobe Creative Suite, or equivalent platforms.

Artist Digital Presence & Community Development:

• Manage and maintain official artist social media pages and other assigned artist-related digital accounts.
• Support the development and management of artist communities, audience networks, and related digital platforms.
• Identify opportunities to increase artist visibility, audience participation, and organic engagement.
• Develop and coordinate content and engagement initiatives around artists, their music, and their digital presence.
• Monitor audience conversations, comments, messages, and interactions across relevant platforms.
• Assist with managing Facebook Groups, WhatsApp communities, broadcast channels, and other community-based platforms where required.
• Maintain a consistent and appropriate brand voice across company and artist communications.

Campaign & Team Coordination:

• Support the digital execution of music releases, artist announcements, promotional campaigns, and other company initiatives.
• Work closely with the Project Manager, marketing, branding, creative, and artist operations teams to execute agreed plans.
• Translate campaign discussions, meetings, and briefs into actionable content ideas, publishing schedules, and execution tasks.
• Coordinate content requirements and publishing timelines across assigned platforms.
• Identify relevant opportunities for creator collaborations, audience engagement, and organic content distribution.
• Provide social media support for other company activities and initiatives where required.
• Communicate progress, challenges, and relevant recommendations to the appropriate team members.

Community Engagement & Digital Monitoring:

• Monitor comments, direct messages, mentions, and audience interactions across assigned accounts.
• Encourage authentic conversations and meaningful audience participation.
• Support the development and ongoing management of online communities.
• Monitor relevant industry conversations, digital trends, and audience behavior.
• Identify relevant feedback, opportunities, and potential issues that may affect the company or its artists.
• Ensure audience interactions are handled professionally and in line with the company's communication standards.

Performance Tracking & Reporting:

• Track relevant performance metrics, including reach, impressions, engagement, video views, shares, and account growth.
• Provide regular updates on account activity and content performance.
• Identify successful content formats and opportunities for improvement.
• Monitor audience insights and use performance data to inform future content decisions.
• Monitor relevant industry developments, competitor activity, and platform changes.
• Maintain organized content calendars, digital assets, and account records.

Account Management, Security & Compliance:

• Maintain appropriate access, permissions, and administrative control across assigned social media accounts.
• Follow company procedures for account security, password management, and access control.
• Ensure content and account activities comply with relevant platform policies and guidelines.
• Maintain organized records of accounts, digital assets, publishing schedules, and ongoing activities.
• Handle company and artist digital assets and account information responsibly.

Requirements:

• Proven experience managing social media accounts for a brand, artist, media company, or entertainment organization.
• Strong understanding of major social media platforms, including Instagram, TikTok, Facebook, X (Twitter), and YouTube.
• Ability to create, edit, schedule, publish, and monitor engaging social media content.
• Good understanding of short-form video, digital storytelling, and online audience behavior.
• Strong written communication and creative judgment.
• Familiarity with music, entertainment, internet culture, and digital trends.
• Good organizational and time-management skills.
• Ability to manage multiple accounts and responsibilities while meeting deadlines.
• Ability to work independently while collaborating effectively with a team.
• Strong attention to detail, reliability, and accountability.
• Based in Lagos, Nigeria, and available for a hybrid work arrangement.

Additional Qualifications:

• Professional experience within the music, entertainment, media, or creative industries.
• Experience managing official artist pages or supporting music release campaigns.
• Familiarity with artist communities, fan communities, creator networks, and audience development.
• Experience with Facebook Groups, WhatsApp communities, broadcast channels, or similar platforms.
• Basic graphic design, photography, and video editing capabilities.
• Familiarity with social media analytics and management tools.
• Experience coordinating creators, influencers, or digital promotional campaigns.
• Understanding of international entertainment culture and emerging digital trends.

What we value:

We are looking for someone who demonstrates:

• Creativity: Strong visual judgment and the ability to develop engaging content.
• Initiative: Someone who brings ideas, identifies opportunities, and takes action.
• Accountability: Someone who takes ownership of responsibilities and consistently meets deadlines.
• Resourcefulness: Someone who can solve problems and adapt to changing priorities.
• Collaboration: Someone who communicates effectively and works well across different teams.
• Cultural Awareness: Someone who understands music, entertainment, digital culture, and audience behavior.
• Professionalism: Someone who handles responsibilities, company assets, and digital accounts with care.