Social Media Manager
Easy apply
New
Job summary
Genuine Media Limited is hiring a Social Media Manager to manage and grow BetGenuine’s social media presence. The role involves developing social media strategies, creating engaging football and betting content, managing online communities, driving audience growth and traffic, and supporting campaigns focused on engagement and conversions.2-3 years
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Abuja, Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute BetGenuine's social media strategy across Facebook, Instagram, X, TikTok, YouTube and other relevant platforms.
- Create and publish engaging insights on betting tips & prediction and sports content.
- Develop daily and weekly social media content calendars around matches, leagues, tournaments and major football events.
- Create compelling captions, headlines, polls, threads, graphics, short-form videos, reels and other social media content.
- Monitor football and betting trends and identify opportunities for real-time and viral content.
- Work closely with the Content, Design, Video, SEO, Product and Marketing teams to ensure timely content delivery.
- Promote BetGenuine predictions, betting insights, statistics, features and campaigns across social media.
- Build and manage an active online community around the BetGenuine brand.
- Respond to comments, questions and messages while maintaining the appropriate brand voice.
- Monitor competitors and identify successful content formats and audience engagement opportunities.
- Track social media performance and prepare regular reports on reach, engagement, traffic and conversions.
- Use analytics and audience insights to continuously improve content and campaign performance.
- Support promotional campaigns, partnerships, influencer activities and other audience acquisition initiatives.
- Ensure all content is accurate, professional, engaging and consistent with BetGenuine's brand guidelines.
Requirements:
- Bachelor's Degree or HND in Mass Communication, Marketing, Journalism, Public Relations, Digital Media or a related discipline. Relevant professional experience in social media management, digital marketing, sports media or betting content is highly desirable.
- Minimum of 2–3 years' experience in social media management, digital marketing, content creation or a related role.
- Proven experience managing social media accounts for a sports media, betting, entertainment or digital brand.
- Strong knowledge of Facebook, Instagram, X, TikTok and YouTube.
- Strong knowledge of football and familiarity with the sports betting ecosystem.
- Understanding of football leagues, competitions, betting markets, odds and football statistics.
- Excellent copywriting, storytelling and communication skills.
- Ability to create engaging content quickly around live matches, breaking news and trending football conversations.
- Strong understanding of social media trends, algorithms and audience behaviour.
- Experience using social media analytics and reporting tools.
- Ability to work effectively with writers, designers, video editors, developers and marketing teams.
- Strong organisational skills and ability to manage multiple platforms and deadlines.
- Ability to work in a fast-paced digital media environment.
- Strong attention to detail and commitment to accuracy.
Preferred Skills:
- Previous experience working with a betting platform or sports media brand.
- Experience managing football or betting communities.
- Experience creating TikTok, Instagram Reels and YouTube Shorts.
- Basic graphic design or video editing skills.
- Familiarity with Meta Business Suite, TikTok Analytics, X Analytics and Google Analytics.
- Understanding of digital marketing, SEO and conversion-focused social media campaigns.
- Experience with influencer marketing and social media promotions.
Success Metrics:
- Success in this role will be measured by your ability to:
- Grow BetGenuine's social media audience.
- Increase engagement and community interaction.
- Increase social media traffic to BetGenuine's digital platforms.
- Improve audience retention and returning users.
- Increase campaign reach and effectiveness.
- Generate measurable leads, registrations and conversions from social media initiatives.
- Consistently deliver timely and engaging football and betting content.
- Identify and capitalise on trending football and betting conversations.
- Improve the overall visibility and digital presence of BetGenuine.
- Provide accurate and actionable social media performance reports.
Important safety tips
- Do not make any payment without confirming with the Jobberman Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
