Social Media Manager

Responsibilities:

Brand Strategy & Development: 

• Develop and execute a comprehensive social media and brand strategy aligned with overall business objectives.
• Maintain and evolve the brand’s voice, identity, and positioning across all channels.
• Ensure consistency in messaging, visuals, and tone across all digital and offline touchpoints.

Content Creation & Management:

• Plan, create, curate, and schedule engaging daily content (text, images, videos, reels, stories, etc.) across platforms such as Instagram, TikTok, LinkedIn, Twitter/X, and Facebook.
• Collaborate with designers, videographers, and other creatives to produce high-quality multimedia content.
• Oversee content calendars and campaign timelines to ensure timely delivery.

Community Management & Engagement :

• Monitor all social media platforms for engagement opportunities.
• Respond promptly to comments, messages, and inquiries.
• Build and nurture relationships with followers, influencers, and brand partners.
• Manage online reputation and escalate issues when necessary

Performance Monitoring & Reporting:

• Track and analyze key performance indicators (KPIs), including engagement rate, reach, impressions, conversions, and follower growth.
• Use tools such as Google Analytics and social media management platforms to evaluate campaign effectiveness.
• Prepare monthly reports with insights and recommendations for improvement.
• Optimize content and strategies based on performance data.

Trend & Industry Monitoring:

• Stay updated on social media trends, platform algorithm changes, emerging tools, and digital marketing innovations.
• Identify opportunities to leverage trends for brand visibility and audience growth.

Requirements:

•  Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred.
• Equivalent practical experience and a strong portfolio may be considered in place of formal education.
• Proven experience in social media management, brand management, digital marketing, or a related role.
• Strong understanding of content strategy and brand storytelling.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprinklr, or similar platforms).
• Excellent copywriting skills with strong attention to detail.
• Basic graphic design and video editing skills (Canva, Adobe Suite, CapCut, etc. is a plus.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent verbal and written communication skills.
• Highly organized with the ability to manage multiple campaigns simultaneously.
• Creative thinker with a strong eye for aesthetics and branding. (preferred)
• Self-motivated and proactive.   (preferred)
• Results-driven with a growth mindset.   (preferred)
• Strong understanding of audience behavior and digital trends. (preferred)