Social Media Manager

Responsibilities:

• Define and execute a comprehensive social media strategy aligned to brand, marketing, and commercial objectives.
• Plan and manage content calendars aligned to fixtures, events, campaigns, and announcements.
• Publish and moderate content across key platforms including Instagram, X, Facebook, TikTok, LinkedIn, and YouTube.
• Deliver real-time and live-event coverage during matches, competitions, and press moments.
• Grow followers, engagement, reach, and community interaction across platforms.
• Collaborate with content, design, editorial, and marketing teams to deliver platform-optimised content.
• Monitor trends, conversations, and sentiment to inform content and engagement approaches.
• Manage community engagement, including comments, messages, and escalations.
• Track performance using analytics tools and report insights and recommendations.
• Ensure all content complies with brand, safeguarding, and regulatory guidelines.

Requirements:

• Proven experience managing social media accounts for brands, organisations, or personalities.
• Strong understanding of major social platforms and their algorithms, including Instagram, TikTok, X, Facebook, YouTube, and LinkedIn.
• Hands-on experience using social media management tools (e.g. Hootsuite, Sprout Social, Buffer, native platform tools).
• Ability to create and edit social-first content, including copywriting, short-form video, and basic graphic design.
• Proficiency with content creation tools such as Adobe Photoshop, Adobe Premiere Pro, Canva, or equivalent.
• Strong understanding of social media analytics, metrics, and performance optimisation.
• Experience managing real-time content in fast-paced or live environments.
• Excellent written communication skills with strong attention to tone, accuracy, and brand voice.
• Strong organisational skills and ability to manage multiple deadlines.
• Experience working in sports, media, entertainment, or live-event environments.
• Familiarity with community management, safeguarding, and crisis response.
• Understanding of paid social, influencer collaboration, and campaign amplification.
• Experience using analytics platforms such as Meta Insights, X Analytics, TikTok Analytics, or Google Analytics.
• Knowledge of accessibility best practices (captions, alt text, inclusive language).
• Experience collaborating with athletes, creators, or brand ambassadors.
• Passion for sport and strong understanding of fan behaviours and digital culture.
• Relevant formal qualification.