Social Media Manager

Responsibilities:

• Develop, implement, and manage comprehensive social media strategies across platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, X, YouTube) to align with company goals.
• Create and maintain a dynamic content calendar to ensure consistent, timely, and high-quality posting.
• Produce engaging, high-performing visual and written content, including short-form videos (Reels, TikToks), graphics, stories, and promotional copy.
• Stay ahead of industry trends, algorithm updates, viral formats, and audio to leverage relevant cultural moments.
• Actively engage with followers, respond to comments, direct messages, and inquiries in a timely and professional manner.
• Build brand loyalty and cultivate an active, supportive online community around the brand.
• Monitor key performance metrics (reach, engagement, click-through rates, follower growth, conversions) using analytics tools.
• Prepare regular performance reports and optimize strategies based on data-driven insights.
• Maintain consistent brand voice, tone, and visual aesthetics across all social channels.
• Collaborate with internal teams (marketing, design, sales) or external creators/influencers to execute campaigns and product promotions.

Requirements:

• Minimum qualification of SSCE.
• 1 year of previous experience in a similar role.
• Strong video editing (CapCut, Premiere, or Canva), copywriting, graphic design, social analytics proficiency, and deep knowledge of major social media platform algorithms.