Social Media Manager

Responsibilities:

• Develop and execute the brand’s social media strategy with management approval.
• Create monthly content calendars aligned with brand, growth and sales objectives.
• Independently generate fresh and engaging content ideas rather than wait to be told what to post.
• Create, schedule and publish content across Instagram, TikTok and other relevant platforms.
• Develop engaging Reels, carousels, Stories and other social-first content.
• Write strong hooks, captions and on-screen copy that match the Adams Accessories brand voice.
• Turn products, gifting moments, customer experiences and relevant conversations into interesting content rather than simply promotional posts.
• Research trends and Nigerian social media conversations and identify relevant opportunities for the brand.
• Maintain an active and engaging Instagram Stories presence.
• Monitor comments and audience interactions and support community engagement.
• Work with available product photos, videos and other brand assets to create content.
• Prepare content requirements and concepts needed for scheduled professional shoots.
• Track social media performance, including reach, views, shares, saves, engagement, profile visits, enquiries and other relevant metrics.
• Prepare monthly performance reports explaining what worked, what did not and what should be improved or tested next.
• Continuously use performance insights to improve the content strategy.

Requirements:

• Previous experience managing social media for a brand or business.
• A strong portfolio or examples of social media accounts/content you have worked on.
• Strong understanding of Instagram and TikTok.
• Good understanding of Nigerian social media culture, trends and online conversations.
• Strong creative and content ideation skills.
• Ability to independently develop social media strategies and content plans.
• Ability to create and edit short-form video and social media content.
• Good copywriting skills, particularly for hooks, captions and on-screen text.
• Experience with Canva and relevant video-editing/content creation tools.
• Basic understanding of social media analytics and how to use data to improve performance.
• Strong attention to detail and visual judgement.
• Good communication and organisational skills.
• Ability to work independently, meet deadlines and take ownership of responsibilities.

Location: Lagos

Remuneration: NGN 300,000 Monthly