Social Media Manager

Responsibilities

• Develop and implement social media strategies to promote Brooks Tailors' products and services.
• Create, schedule, and publish engaging content across Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and other relevant platforms.
• Design and coordinate promotional campaigns, product launches, and seasonal marketing activities.
• Monitor social media performance and provide regular reports on growth, engagement, and sales conversions.
• Respond to customer inquiries, comments, and messages in a timely and professional manner.
• Identify trends, market opportunities, and competitor activities to improve brand visibility.
• Collaborate with management to create marketing plans that support business objectives.
• Capture and edit photos/videos of products, tailoring processes, customer testimonials, and promotional activities.
• Generate leads and contribute directly to sales growth through social media marketing efforts.
• Maintain brand consistency across all digital platforms.

Requirements

• Minimum of OND, HND, or Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
• Proven experience managing social media accounts for a business or brand.
• Strong knowledge of Facebook, Instagram, TikTok, X (Twitter), and other social media platforms.
• Basic graphic design and video editing skills using tools such as Canva, CapCut, Adobe Photoshop, or similar applications.
• Excellent communication, content writing, and customer engagement skills.
• Ability to work independently and meet deadlines.
• Creative mindset with a strong understanding of digital marketing and sales strategies.
• Experience in the fashion industry is an added advantage.

Compensation and Benefits:

• Remuneration: NGN100,000 during the probation period.
• Salary review upon successful completion of probation based on performance, commitment, and achievement of agreed objectives.
  
• Opportunities for salary increases and performance-based incentives.
  
• Career growth and professional development opportunities.
  
• A supportive and performance-driven work environment.

Key performance expectations:

• Develop and submit a comprehensive marketing strategy within the agreed onboarding period.
  
• Create and implement effective social media campaigns to increase brand awareness, engagement, and customer acquisition.
  
• Drive measurable lead generation and contribute to overall sales growth.
  
• Identify and execute online and offline marketing opportunities to promote the brand.
  
• Monitor and report on campaign performance using relevant metrics and analytics.
  
• Attend promotional events, exhibitions, and networking opportunities when required.
  
• Establish partnerships and collaborations that enhance brand visibility and market reach.
  
• Recommend innovative marketing initiatives and business growth strategies.
  
• Demonstrate initiative, accountability, creativity, and a results-oriented approach to achieving business goals.
  
• Represent the company professionally across all digital and physical touchpoints.

Performance Evaluation:

• Performance will be assessed based on
• Growth in social media audience and engagement.
  
• Lead generation and conversion results.
  
• Effectiveness of marketing campaigns.
  
• Brand visibility and market presence.
  
• Achievement of agreed targets and key performance indicators (KPIs).
  
• Overall contribution to business growth and success.