Social Media Manager & Content Creator

Responsibilities:

• Develop and execute social media strategies aligned with BMACO's brand and business objectives.
• Manage and grow BMACO's Instagram, TikTok, Facebook and other relevant social platforms.
• Develop fresh, creative and engaging content ideas independently.
• Plan and maintain structured weekly and monthly content calendars.
• Create approximately 6–7 strong content pieces per week, including Reels, short-form videos, carousels, graphics and other engaging formats.
• Create, shoot and edit engaging Reels and short-form videos.
• Create regular Stories and strategically reshare relevant posts and Reels to Stories.
• Create professional graphics and branded content using Canva or similar tools.
• Edit high-quality short-form videos using CapCut or similar tools.
• Turn products and brand messages into compelling stories rather than simply displaying products.
• Write strong hooks, captions, scripts and calls-to-action.
• Maintain a polished, premium and consistent brand aesthetic.
• Manage community engagement, including responding appropriately to comments, messages and enquiries.
• Monitor published content and proactively engage with relevant audiences and communities.
• Optimize profiles, Highlights, links and pinned content.
• Apply social media SEO techniques, including keywords, searchable captions, hashtags and platform-specific discoverability.
• Stay current with trends, formats, algorithm changes and emerging opportunities.
• Develop and execute creative social media campaigns.
• Identify and coordinate relevant influencers, micro-influencers and UGC creators.
• Monitor analytics, audience growth, engagement and content performance.
• Provide regular performance reports and recommendations.
• Use performance data to continuously improve content and strategy.
• Work with the sales and operations team to understand which content generates enquiries, leads and sales.

• Proven experience managing social media accounts for consumer-facing brands.
• Strong creative thinking and ability to generate compelling content ideas independently.
• Practical experience creating, shooting and editing Reels and short-form videos.
• Strong working knowledge of Canva and CapCut, or similar tools.
• Excellent storytelling, copywriting and communication skills.
• Strong understanding of Instagram, TikTok, Facebook and social media trends.
• Understanding of social media SEO, organic growth and audience engagement.
• Ability to interpret analytics and use insights to improve performance.
• Strong visual sense and understanding of premium brand positioning.
• Commercial awareness and understanding of how social media contributes to enquiries, leads and sales.
• Strong organizational and time-management skills.
• Proactive, dependable and able to work independently with minimal supervision.
• Comfortable using AI tools such as ChatGPT, Gemini, Claude, Canva AI, CapCut AI and Meta AI for research, ideation, content development and productivity.
• Experience with influencer marketing or UGC coordination is an advantage.
• Experience with Meta Ads Manager is an advantage. Strong candidates without Meta Ads experience must be willing to learn.

• Applicants should submit an updated CV and portfolio, including links to 2–3 social media accounts, campaigns or projects they personally worked on and examples of Reels or short-form videos they personally created or edited.
• Applicants should clearly explain their role in the work submitted. Examples of measurable growth, engagement, enquiries or other results are strongly encouraged.
• Shortlisted candidates will be invited to complete a short practical assessment.