Social Media Manager
Job summary
Soft Nations is seeking a dynamic and highly personable Social Media Manager to lead our online brand presence. This role sits at the intersection of digital marketing, brand storytelling, and real estate. The ideal candidate will be the face and voice of our social platforms, creating engaging content that showcases our properties.
Job descriptions & requirements
Responsibilities:
- Develop, plan, and execute a content calendar across Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms
- Create original content — photos, videos, reels, and stories — showcasing properties, projects, and company activities
- Appear on camera as a confident, articulate brand representative for video content, walkthroughs, and interviews
- Write engaging, on-brand captions and copy that reflect the company's voice and values
- Monitor social media trends and adapt content strategy to maximize reach and engagement
- Engage with followers, respond to comments/DMs, and grow the brand's online community
- Track performance metrics (engagement, reach, follower growth) and report insights regularly
- Collaborate with the marketing and sales teams to align content with ongoing campaigns and listings
- Stay current with real estate industry trends and competitor activity on social media
Requirements:
- Proven experience in social media management and/or content creation (portfolio or sample work required)
- Strong on-camera presence — confident, well-spoken, and comfortable presenting to an audience
- Professional, polished, and presentable appearance suited to representing the brand publicly
- Excellent verbal and written communication skills
- Proficiency with content creation and editing tools (e.g., CapCut, Canva, Adobe tools, or similar)
- Solid understanding of major social platforms and their algorithms/best practices
- Creative eye for photography and videography
- Must reside within or around Abraham Adesanya, Ajah, Lagos, or be willing to commute reliably to this axis
- Prior experience in real estate, marketing, or a related industry is an added advantage
Location: Abraham Adesanya, Ajah, Lagos
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