Social Media Manager

Responsibilities:

• Growth in relevant social media followers and audience reach.
  
• Improvement in engagement rates, including comments, shares, saves, and meaningful interactions.
  
• Consistency and quality of published content.
  
• Increase in enquiries, leads, website visits, or sales attributable to social media activities.
  
• Effectiveness of campaigns and adherence to marketing budgets.
  
• Timely response to customer enquiries and messages.
  
• Accuracy and quality of monthly performance reports.

Requirements:

• A degree, HND, or relevant qualification in Marketing, Mass Communication, Public Relations, Media Studies, Business Administration, or a related field is an advantage.
• Proven experience managing social media accounts for a business, organisation, brand, or personal project.
• Strong written and verbal communication skills.
• Good knowledge of Facebook, Instagram, TikTok, LinkedIn, and X (Twitter).
• Experience creating engaging social media content and writing compelling captions.
• Familiarity with content creation tools such as Canva, CapCut, Adobe Express, or similar applications.
• Knowledge of social media scheduling and analytics tools.
• Understanding of digital marketing, audience targeting, hashtags, and online engagement strategies.
• Ability to analyse campaign performance and use data to improve results.
• Strong organisational skills, creativity, attention to detail, and time management.
• Ability to work independently and collaboratively as part of a team.
• Video editing and short-form video production.
• Basic graphic design and visual storytelling.
• Social media advertising and campaign optimisation.
• Search engine optimisation (SEO) and digital content marketing.
• Influencer marketing and online community management.
• Copywriting, storytelling, and brand communication.
• Basic photography and mobile content production.