Social Media Manager
Job summary
The social media manager is responsible for planning, developing, and managing the organisation’s social media strategy to enhance brand visibility, engage target audiences, and support marketing and business objectives. The role ensures consistent brand messaging and effective online community management across all social media platforms.
Job descriptions & requirements
- Develop and implement social media strategies aligned with company goals.
- Manage and maintain the organization’s social media accounts across relevant platforms.
- Create, schedule, and publish engaging content, including text, images, and videos.
- Monitor social media trends, audience engagement, and platform performance.
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Plan and manage social media advertising campaigns within approved budgets.
- Analyze performance metrics and prepare regular reports with recommendations for improvement.
- Collaborate with marketing, sales, and creative teams to ensure brand consistency.
- Monitor online reputation and manage issues or negative feedback appropriately.
- Ensure compliance with company policies, brand guidelines, and digital communication standards.
Requirements:
- Proven experience as a social media officer, or in a similar role.
- Strong knowledge of major social media platforms, trends, tools, and best practices.
- Ability to create, schedule, and manage engaging content, including text, images, and videos.
- Experience in planning and managing paid social media advertising campaigns within set budgets.
- Strong analytical skills to monitor performance metrics, prepare reports, and recommend improvements.
- Excellent communication skills with the ability to engage audiences and respond professionally to inquiries.
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