Social Media Manager

Responsibilities:

Strategic Planning & Content Creation:

• Develop and implement social media strategies aligned with business goals.
• Create engaging, relevant, and consistent content across all platforms (text, graphics, videos, reels, stories, etc.).
• Maintain a content calendar to ensure timely and consistent posting.

Community Engagement & Brand Building

• Manage daily interactions with followers (respond to comments, DMs, and mentions).
• Build and nurture online communities that reflect the brand’s voice and values.
• Monitor conversations around the brand, industry trends, and competitors.

Campaign Management

• Plan and execute paid ad campaigns (Facebook, Instagram, TikTok, LinkedIn, Twitter/X, YouTube, etc.).
• Collaborate with influencers, partners, or brand ambassadors.
• Drive engagement campaigns, contests, and initiatives to grow followers.

Analytics & Reporting

• Track performance metrics (reach, impressions, engagement, conversions, ROI).
• Generate regular reports with insights and recommendations.
• Use analytics to adjust strategies for better results.

Crisis & Reputation Management

• Monitor brand mentions for potential risks.
• Address negative comments or PR crises promptly and professionally.
• Maintain brand image across all digital platforms.

Collaboration

• Work with marketing, PR, sales, and creative teams to align messaging.
• Coordinate with designers, copywriters, and videographers for content creation.
• Stay updated on social media trends, tools, and algorithm changes.

Other Responsibilities

• Manage social media budgets (ads, tools, promotions).
• Research new platforms and emerging digital opportunities.
• Train and guide junior staff or interns (if applicable).

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, Media Studies, or a related field (preferred but not always mandatory).
• Proven work experience as a Social Media Manager, Digital Marketer, or similar role.
• Strong understanding of major social media platforms (Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, etc.).
• Excellent copywriting, storytelling, and content creation skills.
• Graphic design and video editing skills (knowledge of tools like Canva, Adobe Suite, CapCut, etc. is a plus).
• Solid knowledge of SEO, social media algorithms, and content optimization.
• Ability to manage paid ads campaigns (Facebook Ads Manager, TikTok Ads, LinkedIn Ads).
• Strong analytical skills with experience using insights/analytics tools (Meta Insights, Google Analytics, Hootsuite, Buffer, Sprout Social, etc.).
• Exceptional communication and interpersonal skills.
• Strong project management, organizational, and multitasking abilities.
• Creativity and trend awareness to keep the brand relevant.